David Milliron, ICMA-CM on LinkedIn: Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers (2024)

David Milliron, ICMA-CM

City Manager | Strategic Planner | Grant Funding Expert | Nonprofit Advocate | Passionate about Community Development and Innovation

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In towns like Ashland, Maine, and Limestone, the struggle to find and retain workers is forcing many to wear multiple hats—from running town sports programs to driving ambulances. With a lack of younger labor, aging employees are pulling double or triple duty to keep essential services running. This trend is not unique to Maine; small towns across the U.S. are grappling with similar issues.As rural populations continue to age, the pressure to attract and retain younger workers is mounting. Without intervention, more towns may face service reductions, regionalization, or even closures of key departments like police and ambulance services.City and town managers in rural areas must explore creative solutions, including competitive salaries, remote work opportunities, and aggressive recruitment strategies, to ensure their communities can thrive.https://lnkd.in/gbP7RnZ2#RuralCommunities #WorkforceDevelopment #PublicSector #SmallTownChallenges #AgingWorkforce #LocalGovernment #EconomicDevelopment #CommunityManagement #MunicipalLeadership #RuralInnovation

Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com

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John Gill

President at American Electrical Systems Inc.

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Hi David,Great points you've made here. One small solution to add an additional revenue stream for any community or municipality for $0 cost and $0 investment is to Add/Install our EV DCFC fast charging network throughout selected cities. Our distribution partners at EleXperts and Green Power Tech (LG), offer a full turn-key customizable public fast charging network. Each community simply serves as a hosting community and receives a percentage of the revenue stream. We are working with several communities in Massachusetts, New Hampshire, Connecticut, Vermont and Texas looking to expand into mew opportunities. Please let us know if we can assist you in anyway. Thank you

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Michael T Paulhus

Town Manager | Experienced Municipal Leader | Local Government Specialist

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David Milliron, ICMA-CM Connecticut is experiencing the same challenges. In most cases it is a real struggle to fill key positions like Building Inspector, Zoning Enforcement Officer, Engineer, etc. I think there is more we can do with respect to regionalization.

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Lawrence DiRe

I stand with James Freed. Town Manager at Town of Chestertown. I do local government stuff. Proud American Association of Municipal Executives member. INFJ. OTBC.

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Important topic. Thanks for your excellent and concise summary and analysis.

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  • Fatima Saldivar Alcalde ✨

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    Small towns desperate for workersAccording to The Wall Street Journal, small towns in the United States are finding it challenging to attract and afford qualified staff for public sector positions as younger workers are avoiding these jobs. According to federal data, public-sector workers in rural areas are often older, posing a challenge as baby boomers retire. Small-town officials need help finding the right staff and offering competitive salaries. This has led to some disbanding of local services, pulling workers into multiple roles, or rehiring retired employees.

    Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com

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  • Seth Carlson

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    I recently had the opportunity to reflect on an insightful article from The Wall Street Journal, “Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers,” which truly resonated with my experiences in Marcellus, Michigan. It highlights the struggles small towns face in maintaining essential services and attracting younger workers.In Marcellus, we see these challenges every day. Our population is approximately 1,200, with many residents falling into the ALICE (Asset Limited, Income Constrained, Employed) category. This means nearly 2 out of every 5 people in our town earn more than the Federal Poverty Level but not enough to afford the basics. This economic hardship is compounded by our local government’s reliance on a limited tax base.The article mentions individuals like Lendell Tarr from Ashland, Maine, who take on multiple roles to keep their towns running. In Marcellus, we too rely heavily on dedicated community members to fill gaps left by insufficient staffing and resources. Our local government and public-sector workforce, much like those in other rural areas, skew older, increasing the pressure to replace retiring workers with younger generations who are often hard to attract and retain.Despite these immense odds, there’s a powerful belief that can guide us: We are all in this together. It's crucial to combat the "Us versus Them" mentality and focus on unity. We need to weed out malice, distinguish it from misfortune, and work together to find solutions.As I wrote in my recent Letter to the Editor of the Marcellus News, our love for our community doesn't blind us to its problems. Instead, it motivates us to have difficult conversations, challenge ourselves, and collaborate to build a better future. We must diagnose the context of our problems, recognize our limitations, and leverage our collective strength.By listening to each other, acting with empathy, and working collaboratively, we can address the pressing issues our rural towns face. This won’t be easy and it won’t happen overnight, but together, we can create sustainable solutions and foster a thriving community.#RuralDevelopment #CommunityBuilding #EconomicDevelopment #LocalGovernment #MarcellusMI #TogetherWeThrive

    Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com

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  • Mark Constan

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    Interesting article about rural America finding it difficult to hire. Larger question for me as someone in suburb of a major metro area, is what is happening long term to rural America? Young people want to be around other young people, and it seems like they are still looking to move to the cities or live close by to them? https://lnkd.in/eZrAys5E

    Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com

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  • Jordan Pearson, PHR

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    Small towns across the country are grappling with labor shortages, but what if the solution isn't just about the jobs? It's time to think outside the box and consider what sets your town apart. One game-changing area to focus on: housing.In today's market, affordable housing is a rarity. Imagine if your town could offer reasonably priced homes. If potential residents knew they could move to your town and purchase a home, the likelihood that they'd seek local employment first would skyrocket.Affordable housing isn't just a benefit; it's a magnet. It's an opportunity for small towns to attract talent, stimulate the local economy, and foster a thriving community.Let's rethink our strategies. By addressing housing affordability, we can transform labor shortages into growth opportunities.#LaborShortage #SmallTownSolutions #AffordableHousing #EconomicGrowth #CommunityDevelopment #Rethink #Labor The Wall Street Journalhttps://lnkd.in/g9qbmgdr

    Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com

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  • Corey Clark, Bartosz Warzycha

    Co-Founders at Advisors Accelerated

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    🚨 Community Spotlight: The Unsung Heroes of Ashland, Maine 🚨 In small towns like Ashland, Maine, individuals like Lendell Tarr play a vital role in keeping the community thriving. At 65, Lendell takes on numerous responsibilities such as being a recreation director, chauffeuring for the Little League, cleaning the town office, being a senior companion, looking after the cemetery grounds, and occasionally driving an ambulance and a school bus. However, with his growing attraction to fishing, the town is preparing for his eventual retirement. Town manager Cyr Martin emphasizes the challenge ahead: "He simply can’t retire. Finding someone else to do the lawn care and bus driving like Lendell does would be nearly impossible." Ashland is not the only town facing this issue. Small towns across the U.S. encounter a critical workforce challenge, relying heavily on multitasking heroes. For example, Jessica Jimmo manages roles as a deputy clerk, assistant librarian, and volunteer firefighter. Similarly, David Milligan serves as a police officer and town code enforcer. The struggle to retain and attract talent is not unique to Ashland. Rural communities everywhere grapple with the dual issues of aging populations and the difficulty of offering competitive salaries. This labor shortage puts essential services at risk, from local police to financial management, highlighting the need for innovative solutions. As we look to the future, it’s evident that we must find ways to support and retain the next generation of workers in our small towns. Let's celebrate and support these everyday heroes who keep our communities running. #CommunityHeroes #SmallTownUSA #WorkforceChallenges #LocalGovernments #PublicService

    Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com
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  • Eric Koppa

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    Lendell Tarr's story is representative of the high degree of labor shortage in small-town America. At 65, he's willing to do the job of 3-4 workers, but he deserves to retire in peace with a clear conscience and enjoy the fruits of his labors. Instead, he's torn, knowing few applicants are applying to fill his shoes, and the pressure is great to stay on as long as he can to support his community.Succession planning is the elephant in the room in so many organizations. Get started on this important journey as soon as you are able. The next generation of workers have chosen to work differently and already have more options than previous generations, with remote work, the gig economy, social media business models, and contracting. Let your staffing partners know the plan 12-18 months ahead of time to collaborate on a strategy before it's too late. The benefit of a 3-6 month overlap for training, mentoring, and passing the baton to create a seamless transition is a priceless gift to all parties. Furthermore, it sends a message to those most loyal to your organization that you value their knowledge and specialized skill, enough so to be proactive vs. reactive.https://lnkd.in/gbVYNugm

    Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers wsj.com
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  • Kurt Cagle

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    This is an ongoing problem, and demographics is only exacerbating it. There's a perception that young people are striking out for greater opportunities from small communities, and there's some truth in this, but there's also the fact that as the population ages, there are simply fewer children being born in small towns than there were because the women who would birth them are increasingly past the age of menopause. This is a comparatively recent phenomenon - life expectancy was such even 100 years ago that a woman would have on average of 6-8 children in her lifetime with an average life expectancy of about 40. Today, even in rural areas that number is less than two (below the replacement rate of 2.1), with life expectancies in the mid-70s.What you end up with are *gray towns*. They no longer have adequate population growth to sustain them, there is little in the way of immigration (many of these are off the main highways), and as that population dies off, eventually the town becomes a ghost town. This affects policy, because while such towns can be temporarily revitalized, without a regular vehicle for attracting new immigrants, such towns will eventually collapse.This is one of the reasons that the xenophobia concerning immigration is so misplaced. Many immigrants who come to this country were often born and raised in similar small towns in their own country, and find the pace of larger cities overwhelming. Once established, such immigrants often bring fresh blood to a town, and can keep such towns from fading away by opening up new economic opportunities, traditions, and, most notably, children who have an incentive to stay in the area.

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David Milliron, ICMA-CM on LinkedIn: Rural Towns Are Aging, Cash-Strapped and in Desperate Need of Workers (2024)
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